Our brains are hardwired to notice what’s different. An unfocused brand is one that’s so broad it doesn’t stand for anything. A focused brand knows exactly what it is, why it’s different, and why people want it.
As I start the process of identifying and designing for your brand, my main goal will be to establish what makes you different. Your potential target audience is looking for the answers to these three important questions:
1. WHO ARE YOU?
2. WHAT DO YOU DO?
3. WHY DOES IT MATTER?
To begin to answer these questions, I’ll need to gather a little information to establish your brand focus. This information will serve as a roadmap for my creative explorations.