Brand Focus.
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An unfocused brand is one that’s so broad it doesn’t stand for anything. A focused brand knows exactly what it is, why it’s different, and why people want to be a part of it. As we begin our discovery phase, my main goal is to establish what makes you different. Your potential target audience is looking for the answers to these three important questions:
1. Who are you?
2. What do you do?
3. Why does it matter?
To begin to answer these questions, I’ll need to gather a little information to establish your brand’s focus. The following worksheet is aimed at providing the context needed in order to build a brand and site that’s informed by your true business ethos—one that sets you apart from the rest.